We’re two friends from Stockholm who have always shared a deep passion for clothes, style, and self-expression. What began as a personal project—a way to create the kind of clothing we’ve always wanted to wear ourselves—has grown into something much bigger. At the heart of our brand is a simple philosophy: to design timeless, high-quality garments that reflect our love for fashion, art, and individuality.

Every piece we make is something we’d proudly wear ourselves. We believe great clothing should be accessible to everyone, which is why we’re committed to offering our products at fair and reasonable prices. Style shouldn’t come with a heavy price tag.

Our designs are inspired by the beauty we see around us—breathtaking landscapes, serene beaches, meaningful quotes, and bold graphic art. We blend these elements with minimalistic, timeless t-shirts in neutral or muted tones, creating versatile pieces that feel both modern and personal.

As a small team, we focus on the details that matter. From sustainable materials like 100% organic cotton to the thoughtful craftsmanship behind every stitch, we’re dedicated to making clothing that looks great, feels comfortable, and lasts. This is more than just a brand—it’s our way of sharing our love for clothes and style with the world.

Thank you for supporting our journey. We can’t wait to see how you make our pieces your own.